Second Thoughts with Will Rice: A Founder Success Podcast
- Growth
- Video
- 3 minutes read

Building a company can be a lonely experience. You're constantly making big decisions that could change the future of your startup and you don't always have the right support to help you make those big decisions.
In this podcast, I speak with experienced founders about the decisions they'd rethink, the lessons they learned and the things they wish they'd known, so you can avoid the same mistakes along the way.
This week I am joined by Will Rice. Will is a serial Founder, who set up Gen H back in January 2019, a mortgage company aimed at supercharging first time buyers. During that journey Gen H raised over £50mil from top tier VC funds. Since successfully exiting in 2025, he is embarking on a new project called Alecto.
Listen to the full conversation below.
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