A goal to make healthcare easier for everyone

The UK is experiencing a large demographic change: society is getting older and in ten years’ time, more than one in five people in the UK will be aged over 65.¹ This is where Birdie steps in.

Birdie’s primary goal is to help millions of older adults live longer, healthier lives in their own homes. To do this, Birdie has developed a data-driven platform that aims to provide an all-in-one solution for many of the activities that are essential to delivering quality care, from care management to staff rostering and financing.

Founded in 2017, Birdie has become one of the UK's fastest-growing healthcare technology providers. The company has already grown to employ over 150 people and has been named as one of the Tech Nation Future Fifty for 2024.

Meet Birdie

Birdie aims to utilise the environment in the UK that strongly supports healthcare innovation. Indeed, Max Parmentier, CEO and co-founder of Birdie, noted the country is uniquely positioned to lead the way towards personalised, preventative healthcare, thanks to its infrastructure and ecosystem.

We love Birdie because the CEO Max has a great reputation in this sector and is becoming a true visionary and thought leader. We also admire the caring nature of the business. It’s no wonder Birdie has chosen the bird as its symbol, with the team stating themselves: “Studies show that having a bird as a companion can improve your quality of life. In the same way, having Birdie as the companion for your care business can help improve the quality of life of those you care for.”

Birdie is continuing its mission to create a future in which we can all age with confidence. And with international ambitions, we are looking forward to supporting Birdie and connecting them with the wider healthtech ecosystem to help them realise their full growth ambitions.