Growth

How to: Get to Series A and beyond

  • Growth
  • Article
  • 2 minutes read

Watch as three prominent founders discuss what it takes to get to Series A

  1. To successfully reach Series A funding, startups must demonstrate a clear product-market fit, showcasing traction and growth potential, which are critical factors that attract.
  2. Building a strong team is essential for startups aiming for Series A and beyond; having skilled professionals with diverse expertise can enhance operational efficiency and instill.
  3. Effective communication of your business vision and strategy is vital; startups should craft compelling narratives that highlight their unique value propositions and growth plans.

Maria Bo, one of our Directors in the Nordics, recently sat down with 3 inspiring founders to discuss what it takes to scale a tech business from idea to Series A and beyond.

Listen to Katrin Alberding, Co-Founder & Co-CEO of Kenbi, Olga Beck-Friis, Co-founder at PocketLaw, and Daniella Gilboa, Co-Founder & CEO, AIVF, discuss the fundraising process in detail, from pitching to identifying your ideal investor, as well as top tips for staying motivated.

Start early

Identify a list of target investors and start building relationships with them as early as you can. Chemistry counts, so “date before you get married”.

Be prepared

Make sure you have a compelling pitch deck that covers what’ve you’ve done and key metrics and data. Then, leave your preferred investors to last so you’re practiced.

Innovating is instense

An idea is all you need to get started, but be prepared for a long process that takes time. It will be difficult, but it is possible if you believe in yourself.

The views expressed in this article are solely those of the authors and do not necessarily reflect the views of HSBC Innovation Banking or any of its affiliates.